The AA marketer Will Harrison: ‘Marketing should inspire the whole business’

In the first Little Grey Cells Club interview of 2025 in The Drum, the group marketing director tells us how the brand best known for helping stranded UK motorists is transforming itself and why Specsavers is a source of marketing inspiration.

Read the full interview in The Drum here:

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The AA marketer Will Harrison: ‘Marketing should inspire the whole business’

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