Your brand tracker won’t tell you which third.
That figure comes from Accenture, asking 25,000 consumers this year. The agent doing the choosing already holds an opinion of your brand. Nothing you report to the board measures it, and by the time it reaches revenue, the shortlist was settled months ago.
So where did that opinion come from? And what can you do about it before your quarter shows it?
The full piece answers both. The first answer is less comfortable than the second.
Read the full piece: Your customers’ AI agents already have a view of your brand
