After day one of MAD//Fest, the real experiment begins.
Join us for an exclusive evening of behavioural science, where you’ll step behind the scenes to uncover the hidden forces shaping human decision-making, and explore how these insights can power smarter, more human digital strategies.
What drives human connection?
Join the Human First Collective, behavioural-science-led agencies, Reflect Digital, and LAB for an evening experience where digital strategy meets real human insight.
We’re teaming up with Storyblok to host an event like no other: a live, interactive behavioural experiment designed to uncover how subtle, instinctive choices can reveal more than we think, before anyone says a word.
This is not a talk, not a workshop, it’s an experience that lets you be part of the experiment, exploring the ‘why’ behind our behaviours in real-time.
What to expect
You’ll step into a relaxed, welcoming space where you’ll get a front row seat to a live behavioural experiment observing, reflecting, and gradually uncovering how subtle choices and instinctive responses can shape group dynamics and decision-making in marketing.
Alongside like-minded peers, you’ll explore the science behind how we think, connect, and behave, all while enjoying drinks, thought-provoking moments, and a fresh perspective on how behavioural insight can elevate digital strategy.
Who’s behind it?
The Human First Collective brings together performance, UX, design, and psychology to build more effective, people-led strategies.
This exclusive event brings together Storyblok, the headless CMS built for modern content experiences, and LAB, a Storyblok Golden Partner known for pioneering human-first digital innovation. Together with Reflect Digital, we’re combining technology and behavioural science to create a truly unique experience.
We combine behavioural science with digital marketing to understand not just what people do, but why. From website journeys to ad messaging, we embed this thinking across everything we do, helping brands connect deeper, convert better, and stand out.
Ready to be part of it?
On Tuesday 1st July, we’ll be in Spitalfields, just a short walk from MAD//Fest, but there’s limited spaces, so sign up now to join our waitlist, and we’ll be in touch to confirm if you’ve secured a space!
