Kingfisher plc’s Head Of Media: Becoming Brand Born-again
Read the full interview with Kingfisher plc’s Head of Media, Eloi Casali, in The Drum here.
Zoopla’s Head Of Marketing: Streetwise Communications
Read full In Depth Interview with Zoopla’s Head of Marketing, Cassandra Hall, in The Drum
Pass Notes – Marketing Innovation Breakfast Briefing
Couldn’t make it to our breakfast briefing on Marketing Innovation on 26 September? Don’t worry we’ve got your back. Here’s a summary of the key takeouts for your delectation. 60 […]
Lexus’ Brand Stategy Manager: The Art Of Smart Storytelling
Read full In Depth Interview with Mat Thomas in The Drum
LEGO’s Head Of Strategy And Innovation: A Culture Of Experimentation
Read full In Depth Interview with Cecilia Weckstrom in The Drum
Senior Marketer Accountability Circles
Our Accountability Circles are designed for Little Grey Cells delegates to meet fellow successful senior marketing folk outside of our briefings. Here you can discuss goals, challenges, hot priorities and […]
Mars Senior Director: Marketing Hasn’t Changed That Much Since ‘Don Draper’
“Marketing hasn’t changed that much since ‘Don Draper’. Our goal is to build brands that are providing value to people – as marketers we should spend more time talking about what […]
Market Orientation: The 2024 ‘State Of Play’
In their breakfast briefing on 2nd May 2024, the Little Grey Cells “Hive Mind” discussed, among a rich smorgasbord of other topics, the concept of Market Orientation in business, and dug […]
Surfing Brainwaves: Is Marketing-Induced Consumerism Sustainable?
People always want more. That’s the fundamental truth we cannot change. This is more of a psychological observation than philosophical. It’s the phenomenon called the ‘hedonic treadmill’ […]
Walking The Never-ending Tightrope
Synapse columnist and seasoned international marketing leader, Richard Palk digs into how Brand Marketing and Performance Marketing have never been more inextricably linked. Many of us clearly still find ourselves […]