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Kingfisher plc’s Head Of Media: Becoming Brand Born-again

Read the full interview with Kingfisher plc’s Head of Media, Eloi Casali, in The Drum here.

Column

UserTesting’s Johann Wrede On Why Marketers Still Don’t Really Understand Customers

How Pinterest’s Xanthe Wells Is Getting People Off Their Phones

QVC’s Laura Southern On Taking Live Shopping From TV Screens To TikTok Feeds

Tech Mahindra CMO Peeyush Dubey On Knowing When A Brand Needs A Nudge, Not A Reset

Cabinet Office’s Conrad Bird On Making Government Messages Simple But Not Simplistic

ACCA’s Karen Smith On Making Accountancy Marketing Impossible To Ignore

Birds Eye’s Claire Sutton On Bringing Frozen Food From Back Of Freezer To Front Of Mind

Pernod Ricard Debasree Dasgupta On Why Global Brands Should Export Intent, Not Execution