Marketer Jelle Mul: ‘We see Patagonia as an experiment in the way of doing business’
Read the whole interview here on The Drum:
Mastercard marketer Beatrice Cornacchia on why long-term campaigns are priceless
Read the whole interview here on The Drum:
30 January 2025: Delegate Survey Results
January’s event was a blast. Our guest curator Zoe Scaman inspired the room full of some of the UK’s most senior marketers, and our panellists shared their expert knowledge and […]
10 Ways To Optimise Marketing Logistics
Does it feel like like your team’s wheels are spinning but not making contact with the ground? Are campaigns and initiatives taking longer than they should to assemble? It’s time […]
Making The Most Of The Marketing Leader Community Built For You
Little Grey Cells Club founder Tim Healey unpacks how the goal of this community of senior marketers on both sides of the Atlantic is to serve our members and ensure […]
EY’s CMO on why marketing must be in the room on product, price and promotions
Rebecca Hirst, formerly of Samsung and Coca-Cola, tells us why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of value rather than […]
Mark Earls: why understanding the ‘Herd’ is key to better marketing
The influential writer and consultant tells Tim Healey why brands still too often get it wrong when it comes to understanding their customers. Read the whole interview in The Drum […]
Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’
The global brand executive and author of The Business of Aspiration shares her insights on brand marketing and unpacks her career to date. Read the whole interview here:
Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK
Who Gives A Crap Head of Consumer walks us through his career path and how the brand have their own talk on marketing. Read the whole interview in The Drum:
The AA marketer Will Harrison: ‘Marketing should inspire the whole business’
In the first Little Grey Cells Club interview of 2025 in The Drum, the group marketing director tells us how the brand best known for helping stranded UK motorists is […]