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OKX CMO Haider Rafique on challenging the image of crypto as the ‘wild wild west’

Read Haider’s interview in full in The Drum here:

Column

Brand vs Performance? Why Carwow’s Ben Carter: ‘Marketers Must Master Both’

Asana CMO Shannon Duffy on hiring: ‘I care little about where someone went to school’

Vinted’s Andrew Smith: ‘We want to make secondhand first choice worldwide’

‘We’re not in our consumers’ heads 24/7’: Heineken’s Rebecca Haigh on brand reality checks

Pernod Ricard’s Andrew Bardsley: I used to visit 9 pubs a day. Now I market $55,000 whisky

Motorway CMO Naomi Walkland on the power of (really) listening to your customers

Volvo’s ‘electrification evangelist’ on disruption, diesel and Dolph Lundgren

How this Magnum marketer turns ice-cream indulgence into global brand influence

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