EY’s CMO on why marketing must be in the room on product, price and promotions

Rebecca Hirst, formerly of Samsung and Coca-Cola, tells us why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of value rather than a service is imperative no matter which side you’re working in.

Read the whole interview in The Drum here:

Column

10 Ways To Optimise Marketing Logistics

Your Marketing Team: Fine-tuned

Making The Most Of The Marketing Leader Community Built For You

EY’s CMO on why marketing must be in the room on product, price and promotions

Mark Earls: why understanding the ‘Herd’ is key to better marketing

Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’

Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK

The AA marketer Will Harrison: ‘Marketing should inspire the whole business’

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