EY’s CMO on why marketing must be in the room on product, price and promotions

Tim Healey, MA, FRSA
January 8, 2025

Rebecca Hirst, formerly of Samsung and Coca-Cola, tells us why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of value rather than a service is imperative no matter which side you’re working in.

Read the whole interview in The Drum here:

Column

‘It’s just chocolate’ – except when it isn’t: Tony’s Chocolonely marketer on brand impact

Tim Healey, MA, FRSA
May 13, 2025

Octopus Energy’s Rebecca Dibb-Simkin on why product and marketing should not be split

Tim Healey, MA, FRSA
May 13, 2025

De Vere director of marketing James Parkinson: ‘We work like a little SAS team’

Tim Healey, MA, FRSA
May 13, 2025

LinkedIn marketer Zara Easton on creating authentic connections with its audiences

Tim Healey, MA, FRSA
May 13, 2025

OKX CMO Haider Rafique on challenging the image of crypto as the ‘wild wild west’

Tim Healey, MA, FRSA
May 13, 2025

Yorkshire Tea’s Ben Newbury on the challenger thinking that stirred up the tea market

Tim Healey, MA, FRSA
March 8, 2025

‘Marketers can’t be glued to their desks’: Gousto’s Anna Greene on understanding customers

Tim Healey, MA, FRSA
March 8, 2025

‘Our mantra was win the internet every day’ – Ben Dando on life at Liquid Death

Tim Healey, MA, FRSA
March 8, 2025