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Octopus Energy’s Rebecca Dibb-Simkin On Why Product And Marketing Should Not Be Split

Read Rebecca’s interview in full in The Drum here:

Column

Crocs Marketer Yann Le Bozec On The Clog’s Journey From Meme To Fashion Staple

DeepL CMO Steve Rotter: Marketing Teams Are Underestimating The Impact Of AI

Campari’s Andrea Neri On How The Brand Turned Aperitivo Into A Global Growth Engine

Surrey Cricket’s Adrian Wells: ‘Sport A Safe Space To Try Things Out And Grow Fast’

Dear Ken Cheng: My Wife’s Most Connected Person On LinkedIn Was Another Man

Finisterre CMO Bronwen Foster-Butler: ‘Marketing Is Growth – Or It’s Not Doing Its Job’

Beavertown Marketer Tom Rainsford On Building A Beer Brand People Actually Notice

How PepsiCo Strategist Joanna Delaney Avoids The Trap Of Boring Marketing