56% of users now use AI tools regularly, signalling a new era where consumers are moving beyond search. They’re increasingly delegating decisions and actions to AI, while looking to trusted sources to verify what they find. As AI assistants, search engines, social platforms and video reshape the customer journey, brands need to rethink how they build visibility, credibility and trust.
Unlike one-off industry reports, SearchPulse combines over a year’s worth of behavioural data to track how search is changing over time. Alongside the latest insights, you’ll find practical, evidence-led recommendations to help you adapt your search strategy to evolving consumer behaviours.
Read the full report here.
