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The Best Leaders I watched Did Less

Long term support and advisory board member of Little Grey cells Club, Cecilia Weckstrom’s latest paper ​The best leaders I’ve watched did less than the ones who struggled. And what […]

HERDspotting: It’s All A Performance

Last week at Wyndham’s Theatre, Rosamund Pike finished her performance in Inter Alia, took her bow — and then came back. “I am trying to tell you a story, and […]

HERDspotting: The Death of Expertise

Do me a favour: go on your LinkedIn feed and count the number of people who describe themselves as a “thought leader” or who pedal “disruptive innovation.” Count the “experts […]

The Lost Art Of Organisational Design

Ask any marketing leader whether their team is well-structured. Most will say yes. Then watch how they spend their week. Meetings to align on meetings. Email chains where everyone needs […]

Brand Of The Month: Lucky Saint

My brand of the month for May is Lucky Saint, for using product development to stretch their brand. Brand stretch is the idea that a brand can extend into adjacent […]

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