A Riot On My Own
This week I’ve been to Paris, the scene of some continuing shocking civil unrest, much of it starting with school students with a number of grievances and quickly spreading to […]
The Data Says I’m Right. How Convenient.
Marketing science, selective evidence and the business of proving ourselves right. There it is!!! The moment you find a piece of research that confirms something you’re desperate to move from […]
Six Slices Interview: Pete Markey, Chief Communications & Marketing Officer, University Of Nottingham
Six questions. Six bite-sized answers. In this week’s interview, University of Nottingham’s Chief Communications & Marketing Officer outlines why great marketers can succeed anywhere by applying universal marketing principles and […]
I Sleep On A Giant Bed Of Money
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Q. How do you divide your portfolio? What is the best investment strategy? […]
The Lost Art Of Agency Partnership
Have agency-client relationships become too transactional – and what can both sides do to bring partnership back? We often complain that agencies don’t understand our business. But how much effort […]
Marketing For Marketers
When the industry becomes the target audience. There’s a particular type of advertising campaign that marketing people absolutely love. It’s unexpected, beautifully executed. And within approximately seventeen minutes of launching, it’s all over LinkedIn with more […]
The Storyteller And The Retailer
We are, as the award-winning novelist Elif Shafak reminded us this week at Future Forum UK, a story species: a story-telling, a story-feeling species, a story-making species. Stories shape us […]
Six Slices Interview: Adam Evans, Head Of Digital Marketing, Domestic & General
Six questions. Six bite-sized answers. In this week’s interview, Domestic & General’s Head of Digital Marketing discusses how the inbox is losing value and why marketers should rethink offline channels, […]
I’m A Believer
HERDspotting in the changing room There are times when two sets of beliefs about how the world works collide. When someone says something that seems to make eminent sense yet clashes entirely with your […]
I Fired Someone For Not Eating Enough Protein
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Q. What counts as grounds for unfair dismissal? I’m getting accused of it […]