Little Grey Cells Club
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Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’

The global brand executive and author of The Business of Aspiration shares her insights on brand marketing and unpacks her career to date.

Read the whole interview here:

Column

Beavertown Marketer Tom Rainsford On Building A Beer Brand People Actually Notice

How PepsiCo Strategist Joanna Delaney Avoids The Trap Of Boring Marketing

Kraft Heinz’s Alessandra De Dreuille: ‘I Came Back To Marketing With More Love Than When I Left It’

PZ Cussons’ James Mackenzie: ‘Shoppers And Consumers Are Not The Same’

LadBible Marketer Mike Walsh: ‘Culture Starts In The Comments’

Monzo Marketer AJ Coyne: ‘We Don’t Say We’re The Most-Loved Bank – We Show It’

Addleshaw Goddard’s Brian Macreadie: ‘Anyone Who Says B2B Is Boring Can Kiss My Ass’

Huel’s Global Marketing Director: ‘Not Everything Needs To Look Beautiful And Polished’