Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’

The global brand executive and author of The Business of Aspiration shares her insights on brand marketing and unpacks her career to date.

Read the whole interview here:

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Making The Most Of The Marketing Leader Community Built For You

EY’s CMO on why marketing must be in the room on product, price and promotions

Mark Earls: why understanding the ‘Herd’ is key to better marketing

Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’

Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK

The AA marketer Will Harrison: ‘Marketing should inspire the whole business’

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