LEGO’s Head Of Strategy And Innovation: A Culture Of Experimentation
Read full In Depth Interview with Cecilia Weckstrom in The Drum
Senior Marketer Accountability Circles
Our Accountability Circles are designed for Little Grey Cells delegates to meet fellow successful senior marketing folk outside of our briefings. Here you can discuss goals, challenges, hot priorities and […]
Mars Senior Director: Marketing Hasn’t Changed That Much Since ‘Don Draper’
“Marketing hasn’t changed that much since ‘Don Draper’. Our goal is to build brands that are providing value to people – as marketers we should spend more time talking about what […]
Bodacious Founder: Embrace New Fandom Or Get Left Behind
“Every single time there is an introduction of a new tool or a new platform – whether that might be the internet or forums or AI image tools, we see […]
LGC 2 May 2024: Pass Notes
<Looking for our exclusive Little Grey Cells network offers? Scroll to the bottom for more information – from UX labs to CMO profile building>. Little Grey Cells 2 May 2024: […]
ITV Studios CMO: Deliver The Unexpected Everyday
Adrian Last, CMO, ITV Studios, discusses how he markets over 90,000 hours of productions – from Love Island to The Graham Norton Show – and why he and his team are not afraid to try new ideas to really push the creative bar.
Marketers Share The Secrets Of Their Success
Recognise the value of successful brand management, never compromise on research, share your marketing thinking, recruit extraordinary teams and hold the wheel. Insights from some of the UK’s most senior marketers.
Domino’s CMO: Marketers Need To Up The Ante Creatively More Than Ever.
In this week’s Little Grey Cells In Depth Interview, Sarah Barron, Chief Marketing Officer at Domino’s, explains how valuable customer data informs marketing choices, the importance of creating a marketing super-team, and why marketers should shun change in favour of ‘celebrating the beating heart of your brand’.
No.7 Marketing Director: If You Let The Brand Marketing Slide It Takes 3 Times The Investment To Get The Brand Back To Where It Was
In this week’s Little Grey Cells interview, No.7 Marketing Director, Richard Bowden, discusses the value of balancing mass-marketing and sales activations, his passion for re-igniting brands, and how his fascination about ‘what makes people tick’ has ultimately taught him more about himself.
Ford Marketing Director: Everybody Has A Plan Until You Get Punched In The Face
Little Grey Cells sits down with Ford’s Marketing Director for Europe, Pete Zillig. Pete unpacks his career journey to Ford, including time spent on both agency and client side, gets granular on how listening is a key skill, and also expands on Ford’s approach to creativity, electrification and Formula 1.