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Monzo Head of Growth Marketing: Wean Yourself Off Perfomance Marketing

Read the entire interview with Monzo’s David Brewerton here.

Column

‘It’s just chocolate’ – except when it isn’t: Tony’s Chocolonely marketer on brand impact

Octopus Energy’s Rebecca Dibb-Simkin on why product and marketing should not be split

De Vere director of marketing James Parkinson: ‘We work like a little SAS team’

LinkedIn marketer Zara Easton on creating authentic connections with its audiences

OKX CMO Haider Rafique on challenging the image of crypto as the ‘wild wild west’

Yorkshire Tea’s Ben Newbury on the challenger thinking that stirred up the tea market

‘Marketers can’t be glued to their desks’: Gousto’s Anna Greene on understanding customers

‘Our mantra was win the internet every day’ – Ben Dando on life at Liquid Death

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