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Premier Inn’s Head of Brand: Marketing Beyond The Comfort Zone

Read the whole interview with Whitbread’s Yasmin Mukhida-Olushola here.

Column

Yorkshire Tea’s Ben Newbury on the challenger thinking that stirred up the tea market

‘Marketers can’t be glued to their desks’: Gousto’s Anna Greene on understanding customers

‘Our mantra was win the internet every day’ – Ben Dando on life at Liquid Death

‘Loved, hated, respected, feared’ – Joel Midgley on marketing The Guardian

Explore Worldwide’s Jae Hopkins on pushing the boundaries in travel marketing

Adobe marketer Simon Morris on why tech won’t replace human imagination and creativity

Marketer Jelle Mul: ‘We see Patagonia as an experiment in the way of doing business’

Mastercard marketer Beatrice Cornacchia on why long-term campaigns are priceless

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