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Dear Ken Cheng: How Do You Overcome Decision Fatigue?

Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to

Dear Ken Cheng,

How do you overcome decision fatigue?

– Becky, Glasgow

Ken Cheng:

Simple. The human brain gets decision fatigue very quickly. Unless you train it by making a lot of decisions all the time. 

There’s one App that is the perfect training tool that will cure your decision fatigue.

It’s Hinge.

Any other dating app will do, but think about it. What better way to make hundreds of decisions every day. Every morning, I get up and do 500 swipes. That’s 500 decisions already when the average person makes only two or three in a whole month.

It’s trained me to make decisions on the fly, using one basic question:

“Are they hot?”

That’s what Hinge boils down to, but it’s also what all life decisions boil down to, in life or in business.

Should I hire candidate A or candidate B? Whichever one is hot.

What restaurant should weI eat at tonight? The one where the staff are hot.

What should we name our child? “Hot Cheng”.

My girlfriend hates it when I decide things this way.. 

Whenever you’re at a fork in the road, simply imagine the choices are beautiful members of the opposite sex, and imagine yourself kissing them. Whichever feels better on your lips, that’s the right choice.

To have your business issues addressed or to book Ken Cheng for your event: [email protected]

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