Mark Earls: why understanding the ‘Herd’ is key to better marketing

The influential writer and consultant tells Tim Healey why brands still too often get it wrong when it comes to understanding their customers.

Read the whole interview in The Drum here:

Column

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EY’s CMO on why marketing must be in the room on product, price and promotions

Mark Earls: why understanding the ‘Herd’ is key to better marketing

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