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Marketer Jelle Mul: ‘We see Patagonia as an experiment in the way of doing business’

Read the whole interview here on The Drum:

Column

Tesco Mobile’s Laura Joseph On Giving Customers More Reasons To Stay In A Crowded Market

Stephen Mai On How Goalhanger Built A Blockbuster Brand From Niche Passions

Virgin Atlantic’s Annabelle Cordelli On Trusting Instinct As Much As Data

Carlsberg’s Yves Briantais On Why Marketing Needs More Lived Experience And Common Sense

Dex Hunter-Torricke Speaks – 19 March 2026

Skoda’s Kirsten Stagg On Turning EV Myths Into Marketing Opportunities

Sony Music’s James Bartlett On Why Audiences Are Seeking ‘Slowness’ In The Fast-Scroll Era

Bloom & Wild’s Charlotte Langley: ‘Brands Don’t Own Their Brands Any More’