The Lost Art of Marketing Effectiveness
We love talking about metrics that are easy to get. Digital media made that the norm – CPMs, CPCs, CTRs, CVRs, CPAs, all instant. Trouble is, they can’t all go […]
Dear Ken Cheng: Can You Be Good Friends With Your Junior At Work?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, Is it possible to be best friends with someone who […]
Rituals #1: You’ve Seen This Movie Before
HERDspotting in the press pack Yes, you have seen the movie before. You really have. And that’s the point. The car pulls up in front of the black door on […]
SEARCHPULSE Q2 2026
56% of users now use AI tools regularly, signalling a new era where consumers are moving beyond search. They’re increasingly delegating decisions and actions to AI, while looking to trusted […]
Dear Ken Cheng: Have You Ever Saved A Life?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, Your advice is life-saving, but have you ever literally saved […]
FLAG MANIA
Well. That escalated quickly. What started with a flutter of red, white and blue on a municipal lamppost has turned into something bigger. Hotter. Stranger. A St George’s cross on […]
Most Senior Leaders Don’t Recover. They Collapse And Call It Recovery.
Stopping is not the same as recovering, and the gap between them is where good leadership come undone. Most of us are not planning to recover this summer. We are […]
Brand Moats In A Marketing Wind Tunnel
AI consultancy, Deft spent the week at Cannes Lions absorbing conversations from across the main stage, the fringe events, in closed meetings and around the table at private dinners. You […]
Dear Ken Cheng: How Do You Overcome Decision Fatigue?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, How do you overcome decision fatigue? – Becky, Glasgow Ken […]
The Leaders Who Last Aren’t the Ones Who Know
An extract from this month’s piece on The Tenon. Early in my career, a leader I respected told me I was too polite. I said “please” when I asked my […]