Mastercard marketer Beatrice Cornacchia on why long-term campaigns are priceless
Read the whole interview here on The Drum:
EY’s CMO on why marketing must be in the room on product, price and promotions
Rebecca Hirst, formerly of Samsung and Coca-Cola, tells us why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of value rather than […]
Mark Earls: why understanding the ‘Herd’ is key to better marketing
The influential writer and consultant tells Tim Healey why brands still too often get it wrong when it comes to understanding their customers. Read the whole interview in The Drum […]
Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’
The global brand executive and author of The Business of Aspiration shares her insights on brand marketing and unpacks her career to date. Read the whole interview here:
Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK
Who Gives A Crap Head of Consumer walks us through his career path and how the brand have their own talk on marketing. Read the whole interview in The Drum:
The AA marketer Will Harrison: ‘Marketing should inspire the whole business’
In the first Little Grey Cells Club interview of 2025 in The Drum, the group marketing director tells us how the brand best known for helping stranded UK motorists is […]
Meet LGC Founder: Tim Healey
Tim Healey, founder of Little Grey Cells, unpacks his thinking around Little Grey Cells and reflects on the last year of events. Why did you launch Little Grey Cells Club? […]
Monzo Head of Growth Marketing: Wean Yourself Off Perfomance Marketing
Read the entire interview with Monzo’s David Brewerton here.
Premier Inn’s Head of Brand: Marketing Beyond The Comfort Zone
Read the whole interview with Whitbread’s Yasmin Mukhida-Olushola here.
JBL CMO: I Remove Roadblocks To Let My Team Drive Through
Click here to read the full interview with Harman CMO Chris Epple.