The Squiggle Lives On
We all recognise it: the international sign for “can I have the bill please?”. A mime of signing a piece of paper1], made across a noisy restaurant or bar: a […]
About The New Fundamentals of Brand
The New Fundamentals of Brand is a modern brand communications course for those building in fragmented media and cultural environments. Traditional marketing education tends towards MBA style pedagogy. Massive corporates […]
Do You Know Who Else Gets Upset By My Actions? Me.
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Q. Do you think we need to talk about male mental health? – […]
A Different Perspective On Your Performance – And Your Team’s
I could welcome you back, tell you September is the new January and remind you that Q4 is just around the corner, but your inbox will have plenty of this […]
Businesses Are Tapping A New Revenue Stream. Is It Right For You?
For most business, the commercial model has always been fairly straightforward: have a good product, sell it, and grow the customer base. What we’re beginning to see more businesses do […]
The Machine Thanked Me For The Clarity. My Team Would Have Taken It Apart.
I wrote the best brief of my career. Context, principles, the line we hold even when it costs us, where to push back on me. Two hours, addressed to a […]
You Don’t Need To Change To Impress People, You Just Need To Pretend You Have Changed
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Q. One of my co-workers had a massive glow up and is getting […]
I’m Pretty Sure I Would Be Immune To Zombies
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Q. Imagine you’re in a zombie apocalypse. You are travelling with a group […]
Everybody Dance Now
So there you are, on the last weekend of the long, long summer. Enjoying a quiet pint in the sun, outside some rural pub. And then you hear it. The […]
I Almost Ate My Employee. Luckily, One Thing Stopped Me.
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Q. Have you had any near death experiences? What did you learn from […]