Dex Hunter-Torricke Speaks – 19 March 2026
We’ve had an unprecedented number of requests to share Dex’s talk from our 19 March 2026 Summit. At around 25 mins – you deserve to hear this, as Dex walks […]
Dear Ken Cheng: How Do You Keep Up With All The Three Letter Acronyms People Use?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, I’m having trouble keeping up with all three letter acronyms […]
My Brand Of The Month For March: Tesco
Tesco uses marketing first principles of audience understanding and consistency to solve a gnarly communications challenge. A range message is one of the hardest messages to communicate – especially when […]
The HOW Of Leading Well (And Living Well): They’re Not The Same Thing
The leaders I sit across from every week are, almost without exception, very good at their jobs and quietly exhausted by their lives. Not broken, not failing, just running two […]
Dear Ken Cheng: I Accidentally Posted A Picture Of My Nipple In The Slack Chat
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, I accidentally posted a picture of my nipple in the […]
How State Street’s Mid-Cap Campaign Drove 16% AUM Growth (MDY Case Study)
Welcome to another edition of Effectiveness Espresso. In this series, strategist Rob Estreitinho looks at the advertising that actually works (with results), so you don’t have to. This week: State […]
Dear Ken Cheng: Do You Ever Have Meetings Where You Want To Punch Someone?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to. Dear Ken Cheng, Do you ever have meetings where you want to punch […]
Dear Ken Cheng: My Child Wants To Be A Disney Princess On World Book Day. What Should I do?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to. Dear Ken Cheng, I’m worried my child is picking bad books as inspiration […]
Four Marketing Transformation Playbooks. None Of Them Scale.
Long term support and advisory board member of Little Grey cells Club, Cecilia Weckstrom’s latest paper. Every marketing function I’ve watched try to transform has run one of four playbooks. […]
Effectiveness Espresso: How BT Made Boring Feel Brilliant
In this series, Rob Estreitinho looks at the advertising that actually works (with results), so you don’t have to. This week: BT Enterprise. The problem BT was losing market share […]